Capital Values Well Appreciated In ECR Corridor


Of all the sub-markets in Chennai, East Coast Road (ECR) is seeing good appreciation in the property prices. Expansion of IT/ ITeS sector, renewed demand for luxury villas and launch of many such projects are playing a vital role in the increase in prices here, which is going over Rs. 11,000 sq.ft in all the prime locations, especially near the beaches. There are consistent demands for affordable premium homes across peripheral locations of the city. In the past six months, a hike of about 10-15% was observed for luxury villas and premium apartments. The enquiry rates also showed a visible increase up to 25% in the same period. Good price appreciation in the ECR corridor can be attributed to the fact that Chennai market is completely end-user driven. The stretch from Palavakkam to Mamallapuram is witnessing exceptional growth in the residential sector, catering to premium categories such as HNIs, NRI’s with prices for independent villas/ bungalows going over Rs. 2 crore. Not withstanding, the rental segment is also flourishing well with a significant price rise of 30%  in the recent past. A fully furnished 4-5 BHK Villa in ECR is priced between Rs. 60,000 to 90,000 per month based on its vicinity to the beach. The major USP of the ECR region is its close proximity to the IT corridor. A major contribution to this upward trend is spurred by the continuous demands from HNIs and others who visit the city for professional reasons. Depending on the connectivity and location, the capital values in this area range from Rs. 2,000 to 6,000 per sq.ft. Following the luxury villas, residential lands are also transacted for good rates in ECR.

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  • Villa plots are located around MARG Swarnabhoomi, a 1000 acre aspiration city
  • 3 plot projects launched:“Bay view” , “Lake View Garden” & “Royal Orchard” in the rapidly developing urban area
  • Huge appreciation value with proximity to:
    • BGR Energy & NTPC industrial projects
    • TTDC water sports and theme park
    • Shared facilities of MARG Swarnabhoomi
    • Proposed Southern Railway station in the future
  • Starting from just Rs 4.99 Lakhs per ground

Visit:http://www.swarnabhoomicityscapes.com

———————————————————————————————————————————————————————-   Good connectivity options, excellent infrastructural designs that are on par with international standards have raised the expectations of the upcoming projects in ECR. Viewing the demand and supply ratio here, the market is expected to continue to prosper, says the real estate experts.

ECR shoreside is home to the stars


Stretching for over 60 kilometres of coastline, East Coast Road (ECR), the ‘state-of-the-art’ neighbourhood of Chennai is emerging as the hottest property and the most preferred destination for K’Town film stars. DC takes a look at why, despite being pricey, ECR is a prestigious address for the rich and famous. Be it superstar Rajinikanth, Ulaga Nayagan Kamal Haasan, Ajith or Ilaya Thalapathy Vijay. After a hard day’s work — whether in city studios or returning from outdoor locales, the ECR seems to be a peaceful haven everyone wants to retire to. The first ones to settle in this posh neighbourhood were the hot and happening celebrity couples Sarath Kumar-Radhika and Ajith-Shalini. After Sarath turned politician and became a popular figure in the area, his residence in Kalyani Nagar is always bustling with people. Sources reveal that Ajith who already lives in a secure posh apartment in Valmiki Nagar, has bought yet another beach abutting property to construct an independent villa. Actor Abbas and his fashion designer wife Erum Ali live on Seaward Road. Recent additions to the list of ECR migrants include maestro Ilayaraja, Vikram, Ramya Krishnan and Simran. The latest to be bitten by the ECR bug is young actor Jiiva who is building his ‘dream house’ and which, according to sources has a private beach. Abbas prefers to call it ‘home sweet home’ rather than house. “I love nature and always prefer to be close to the sea. My family lived in T Nagar initially, but when Erum and I wanted to move away from the hustle-bustle of the city, the first thing that came to our mind was quiet Thiruvanmayur.” He adds, “My house is basically functional with aesthetically designed interiors. What we wanted was a warm and cosy home rather than a mere structure.” The couple is popular in the social circle for hosting the best theme parties. Recently, Simran and her husband Deepak relocated to Chennai from Delhi and they chose to live in Uthandi in ECR. Says the pretty actor, “After a heavy day’s work, we need a peaceful atmosphere. It’s less polluted, less noisy and has a serene beauty.” Deepak says Simran is doing most of the interiors, picking up accessories whenever she travels abroad. He feels that every place has its advantages and disadvantages. “People say the sea breeze carries a lot of salt vapour which corrodes seaside houses over time. We are taking all measures, using anti-corrosive materials for the accessories and sanitary ware, and using wood for other areas”. Though Rajinikanth and Ilayaraja live in the heart of the city, their farmhouses in ECR provide them a refuge when they crave peace and relaxation. Rajini’s Kelambakkam farmhouse is famous for one more of his thoughtful gestures. The real superstar that he is, Rajnikanth has built a small shed outside his farmhouse where buttermilk and cool water is provided during the hot summer months. Hundreds of people thronging the place is a common sight; not only to relish the spicy buttermilk served there, but also hoping to get a glimpse of the star. Once, Alwarpet was synonymous with Kamal Haasan. The actor had made Alwarpet his abode, till a few years back, when he moved away from the city to the tranquil environs of Akkarai in ECR. Jiiva, who has bought property in a gated community in ‘Olive Beach’ near Ramya Krishnan’s house says, “I can call it my ‘Dream House’. I did lot of research before going for one near the beach. The house we are planning is more earthy and eco friendly. I once visited a sculptor’s house in France, which was built in the 16th century using natural materials. It was not lavish but very friendly and homely. I like the idea and will be applying it to my proposed residence. I am not going to use varnish or paint in my house”. What about facilities like schools and shops, and the problem of commuting to the city? Most of them feel ECR is worth the investment. Simran and Abbas concur. “Children are our priority. We have good international schools around here. Commuting is not a real problem – we can travel to work from anywhere. Nowadays, shootings are not restricted to the studios of Kodambakkam. We travel all over, to so many other places”. Jiiva feels that the ECR roads are broad and easy to drive on. “Even if my child has to travel to Adyar to school, it is not that far away”. A little birdie tells us that of late, Trisha has been toying with the idea of buying a property closer to her buddy Ramya Krishnan’s place and is seriously looking out for one!

Source:deccanchronicle

Bay View Villa Plots on ECR starting from 9.99 Lakhs* – Swarnabhoomi Cityscapes


Enjoy a lifetime of relaxation with a Bay View Villa Plot.

Starting from 9.99 lakhs* per ground

Lean back and soak up the sun in a villa overlooking the sea. At just 1 km from the beach on ECR and close to Cheyyur Lake, life’s a breeze at Bay View Villa plot with access to all shared facilities at MARG Swarnabhoomi.

Salient Points

  • Highly appreciable villa plots
  • Access to all shared facilities at MARG Swarnabhoomi
  • Located on the entertainment corridor, just 2 kms from TTDC Boat House (Mudialarkuppam) and proposed water sports & theme park
  • Proximity to proposed industrial projects like NTPC power plant and BGR Energy
  • Near proposed Southern Railway station at MARG Swarnabhoomi
  • Amenities* – Clubhouse with swimming pool and Children’s park and play area
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LAYOUT MAP:

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Bay View Villa plot – Swarnabhoomi Cityscapes Download brochure

Visit:http://www.swarnabhoomicityscapes.com

For Enquiry send mail to seo.marg@marggroup.com with your contact number (or) Kindly add comments below to this article with your contact number/mail.id .

Lake View Villa Plots From Swarnabhoomi Cityscapes Starting from 7.57* Lakhs


Lake View Gardens

Now, build your independent dream home in villa plots starting at just
Rs. 7.57* lakhs.

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Located on ECR, Chennai, ‘Your Villa Plots’ at Lake View Gardens give you the opportunity to build your very own villa, designed the way you’ve always wanted to.

  • Serviced villa plots for complete design flexibility
  • Private plots separated by garden areas
  • Black-top roads and avenue trees
  • Open air theatre and children play areas
  • Lakeview, Linear, Rock, Bodhi & Geriatric gardens
  • Lake fountains, deck and duck pond
  • Fully equipped clubhouse

Enjoy special benefits with membership to Greater Swarnabhoomi Citizen’s Club.

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For Enquiry send mail to seo.marg@marggroup.com with your contact number (or) Kindly add comments below to this article with your contact number/mail.id .

Why to invest in Swarnabhoomi Cityscapes?


Swarnabhoomi Cityscapes is an ambitious venture of MARG Swarnabhoomi to fulfill the dreams of people to own a plot. Swarnabhoomi Cityscapes proudly launches a wide range of highly appreciable villa plots on scenic ECR. There are number of reasons why you should choose Swarnabhoomi Cityscapes

  • From the house of MARG, one of the fastest growing Infrastructure Company in India with over 3000 crores worth of projects in progress
  • All the villa plots are flavored by MARG’s trust and transparency
  • These villa plots are located around MARG Swarnabhoomi, a 1000 acre aspiration city – Huge scope for high appreciations
  • Part of MARG Swarnabhoomi’s vision of 10,000 acre regional development
  • The region attracted other investments like proposed NTCP power plant, BGR Energy plant, TTDC sports complex and theme park
  • Access to shared facilities at MARG Swarnabhoomi
  • Strategically located to address work-life balance

Bay View villa plot which is located at just 1 km from the beach on ECR and close to Cheyyur Lake start from Rs.9.99 lakhs* onwards per ground. Bay View comes with a 571 premium sea view plots which is located on the entertainment corridor, just 2kms from TTDC Boat House (Mudaliarkuppam) and proposed water sports & Theme Park.

Surrounded by nature’s freshness and lush greenery, Lake View Garden  plots are premium pieces of land which comes with a price range starting from Rs. 7.57 Lakhs* onwards per ground. Lake View Garden offers 517 garden plots which are located on ECR in close proximity to Koovathur hospital and near proposed BGR Energy Plant.

Royal Orchard  villa plot inspires by the serene power of nature and its beauty is located next to Tapovan Ultra Luxury Villas by MARG ProperTies in tranquil environment comes with a price range starting from Rs 4.99 Lakhs* per ground. Royal Orchard offers 397 garden plots off ECR which are located just 18km from Maduranthagm Railway station.

Visit:http://www.swarnabhoomicityscapes.com

Now, build your independent dream home in villa plots starting at just Rs. 7.57* lakhs.


Located on ECR, Chennai, ‘Your Villa Plots’ at Lake View Gardens give you the opportunity to build your very own villa, designed the way you’ve always wanted to.

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Located on ECR, Chennai, ‘Your Villa Plots’ at Lake View Gardens give you the opportunity to build your very own villa, designed the way you’ve always wanted to.

  • Serviced villa plots for complete design flexibility
  • Private plots separated by garden areas
  • Black-top roads and avenue trees
  • Open air theatre and children play areas
  • Lakeview, Linear, Rock, Bodhi & Geriatric gardens
  • Lake fountains, deck and duck pond
  • Fully equipped clubhouse

Enjoy special benefits with membership to Greater Swarnabhoomi Citizen’s Club.

Visit : http://www.swarnabhoomicityscapes.com/

Enjoy a lifetime of relaxation with a Bay View Villa Plot. Starting from 9.99 lakhs* per ground


Lean back and soak up the sun in a villa overlooking the sea. At just 1 km from the beach on ECR and close to Cheyyur Lake, life’s a breeze at Bay View Villa plot with access to all shared facilities at MARG Swarnabhoomi.

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Highly appreciable villa plotsSalient Points

  • Access to all shared facilities at MARG Swarnabhoomi
  • Located on the entertainment corridor, just 2 kms from TTDC Boat House (Mudialarkuppam) and proposed water sports & theme park
  • Proximity to proposed industrial projects like NTPC power plant and BGR Energy
  • Near proposed Southern Railway station at MARG Swarnabhoomi
  • Amenities* – Clubhouse with swimming pool and Children’s park and play area