MIDAS is a different school in the sense that we make students “think” rather than just blindly design.


MIDAS - Marg Swarnabhoomi

MIDAS Offers:

Program is affiliated to Anna University of Technology, Chennai, and have been approved by the Council of Architecture, India.

MIDAS – Batch 2012 Orientation Day:

MIDAS - Batch 2012 Orientation Day

MIDAS - Batch 2012 Orientation Day



Prof. Jaffer AA Khan – Conducts Design Crit for 3Sem B.Arch at MIDAS

Prof. Jaffer AA Khan - Conducts Design Crit for 3Sem B.Arch at MIDAS






MARG has a number of knowledge centric institutes, focussing on education research and innovationSwarnabhoomi Academic Institutions (SAI) a part of MARG initiative is aimed to address the global needs towards creating a equitable society by enabling young individuals to bridge the socio economic divide. In addition to MARG Institute of Design & Architecture Swarnabhoomi (MIDAS), SAI manages the following:

  • Swarnabhoomi Academy of Music (SAM) – A unique institution for contemporary music education.
    For more details    http://www.sam.org.in
  • MARG Navajyothi Vidyalaya – A school focused on holistic education.
    For more details   www.marggroup.com/mnv.php
  • MARG Swarnabhoomi Institute of Creative Technology.For more details  http://msict.ac.in/

The other knowledge initiatives of MARG includes Virginia Tech (India Campus), Centre of Excellence for Sustainablity Studies, Marine and Logistics Institute.


Swarnabhoomi Educity calling aspiring students for global standard education

Marg Swarnabhoomi sez - Marg Educity

Marg Swarnabhoomi sez – Marg Educity



Launching International Degrees* in Chennai – MSICT

MARG Swarnabhoomi Institute of Creative Technology

MARG Swarnabhoomi Institute of Creative Technology

Swarnabhoomi Academy of Music launches one and two year diploma courses

Swarnabhoomi Academy of Music (SAM) – the professional music college under the aegis of MARG Ltd,  is all set to welcome the Fall 2012 batch of students for the Diploma certificate program.

Swarnabhoomi Academy of Music,SAM,marg swarnabhoomi,education at marg swarnabhoomi,music college

Swarnabhoomi Academy of Music (SAM)

The one and two year diploma course is scheduled to commence on 22nd August 2012. SAM’s recent partnership with the world renowned McNally Smith College of Music, USA enables interested students to transfer credits after graduation to pursue a degree program at the American college with scholarships. Interested applicants can register for the course at http://www.sam.org.in/admissions/application/

SAM,Swarnabhoomi Academy of Music,Marg Swarnabhoomi

(SAM)-Swarnabhoomi Academy of Music at Marg Swarnabhoomi

This Fall 2012, Swarnabhoomi Academy of Music has roped in international star faculty from 6 countries that promise to deliver an exciting and enriching learning experience for the students. The line up of the international faculties includes American Keyboardist best known as member of progressive metal band ‘Dream Theater’ and progressive Rock supergroup ‘ Liquid Tension Experiment’ , Pianist and Composer Jordan Rudess as guest faculty. In addition, the full time faculty includes Sofia Tosello (Argentina), Yuri Juarez (Peru), Deanna Witkowski (USA), Arthur Kell (USA), Karina Colis (Mexico), Fjoralba Turku (Albania), Juancho Herrera (Venezuela), Dario Boente (Argentina), Lonnie Plaxico (USA), Phil Maturano (USA), Prasanna (world renowned guitarist and composer) and Karthick (Internationally renowned Ghatam artist).

SAM recently signed an articulation agreement with McNally Smith College of Music in Minnesota, USA. Through this arrangement, students pursuing a Two year diploma at SAM can effectively get a degree from McNally Smith College of Music. As per the understanding, after completing the diploma program from SAM, students can transfer upto 60 credits completed to the American institute. In addition to the diploma, this would enable students to obtain a Bachelor’s degree after attending two years at McNally Smith.

Commenting on the exciting developments at SAM, GRK Reddy, Chairman and Managing Director, MARG Group said, “In a short span of two years, SAM’s achievements are remarkable. We have seen a transformation happening with 226 cumulative Diploma and Camp students from 6 countries, 46 faculty from 20 countries, an exchange partnership with McNally Smith College of Music and stellar support from top establishments in the music and education industry including Hal Leonard Publishing, Mesa Engineering, Kawai, Orange, Dixon, DW, Sabian, Meinl and other major players. ”

Top students from SAM are also eligible for a scholarship at McNally Smith. This will enable the students of SAM to get a degree from McNally Smith and a Diploma from SAM at a much lower cost than what a degree at McNally Smith would have otherwise cost him/her. The exchange programme will start from the Fall 2012 batch.

Prasanna, President, Swarnabhoomi Academy of Music (SAM), says “Our philosophy from day one has been to impart value based education through music and focus on giving our students the macro and micro skills essential for building careers in music. We believe that Music is about people, about communities, about shared communication that comes out of a willingness to address the human condition in all its glory and imperfection. At SAM we assemble a rotating faculty of some of the brightest and most diverse musical minds from around the world, put them all together and create a challenging and rewarding environment”.

A measure of how much the college has become sought after in the international music world can be seen from the fact that Fall 2012 will witness students such as Conrad Reeves who just graduated with a degree from Oberlin Conservatory, America’s oldest and one of the most prestigious conservatories in the world that was awarded a medal of honor by Barack Obama recently, Neal Goldberg who studied at Berklee College of Music, well known Tunisian drummer Ayman Boujlida who has a degree in music and musicology, Joel Thielman, an exchange student from McNally Smith, Maria Lucas from Argentina who is an exceptional singer alongside being a PhD candidate in Sustainable Housing Development at Putra university, a few other international students and many other amazing students from India.

Looking forward to yet another exciting music season at SAM, AP Ganeshram, CEO, MARG Swarnabhoomi and Education Services said, “SAM has been a successful institute in providing a collaborative exchange of ideas & thoughts through a modern gurukula style of imparting music. The unique rotational faculty concept maximizes the students’ learning experience to make it as broad musically and culturally as possible. Diversity, creativity and discipline are foundations of the SAM curriculum”.

SAM also have interesting collaborative partnerships coming up with Sao Paulo’s Souza Lima Conservatory , one of the largest and most prestigious music colleges in Brazil and the exciting Indian International Arts Festival 2013 of which SAM will be a partner along with Allan Tweedie, a veteran music promoter from Scotland .

SAM’s President and renowned guitarist Prasanna had debuted as a music director in the Tamil Film “Vazhakku Enn 18/9” with two heartrending songs which do not feature any instrument in the background but brilliantly underscore the poignant moments of the film.

Education is the fundamental building block of MARG Swarnabhoomi’s ecosystem. For this purpose, infrastructure and association are being created to cater right from elementary to higher education. And the educational institutes collaborating from India and abroad will transform MARG Swarnabhoomi as the intellectual capital with thriving high-quality human resource.

MARG Swarnabhoomi Institute of Creative Technology,Marg Swarnabhoomi,Education at Marg Swarnabhoomi

MSICT – MARG Swarnabhoomi Institute of Creative Technology @ Marg Swarnabhoomi

MARG have recently joined hands with Central Institute of Technology, Australia to offer various vocational courses in India and Limkokwing University of Creative Technology, Malaysia, to offer innovative programmes on Games, Animation, Creative Multimedia, Advertising, Fashion & Hair Design, Interior Design, Product Design and Tourism Management etc.


Visit:Swarnabhoomi Academy of Music : http://www.sam.org.in/

MARG Swarnabhoomi Institute of Creative Technology : http://msict.ac.in/

Source :educationsun

MSICT: Swarnabhoomi EduCity : Unique Knowledge Hub

MSICT,Swarnabhoomi EduCity,Unique Knowledge Hub,marg swarnabhoomi

MSICT: Swarnabhoomi EduCity : Unique Knowledge Hub – coverage in The Hindu on 15.7.12


DIPLOMA IN CREATIVE MULTIMEDIA,MSICT,marg swarnabhoomi,MARG Swarnabhoomi Institute of Creative Technology,Limkokwing University of Creative Technology



The Diploma in Creative Multimedia is a 3-year (+1 year foundation) programme that provides the students with an all-rounded knowledge on the four major components of Creative Multimedia; 2D Animation and Imaging, 3D Modeling & Animation, Video and Motion-Graphics, and Interactive Web Design.

This course focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. The programme simulates the practice in the multimedia industry and allows students to develop more specialised skills in their chosen areas of interest and professional development.

“Leading to a degree from Limkokwing campuses in Malaysia/London”

Entry Requirements

10+2 pass

Career Opportunities

  • 3D Animators
  • 2D artists
  • Web Designers
  • Interactive Web Specialists
  • 3D texture Artists
  • Video Editors
  • Motion graphic Artists
  • Multimedia Designers


  • With boom in mobile technology and evolution in multimedia these application play a key role in all the fields
  • High income potential
  • International exposure
  • Professions that can be pursued ranges from Animators Artists & designers in 3d & multimedia to Specialist, producers, editors etc.



DIPLOMA IN FASHION DESIGN & RETAIL,MSICT,marg swarnabhoomi,MARG Swarnabhoomi Institute of Creative Technology,Limkokwing University of Creative Technology



Diploma in Fashion Design & Retail offered at MSICT is designed for aspiring students who require to gain an all round experiential education in the fashion design and lifestyle industries. This programme prepares the students’ talent, skills, knowledge and personal presentation that are vital to qualify them to work and to become innovators in these industries. The syllabus explores the multi discipline in the industry which include fashion and lifestyle design; brand and retail management; pattern design and manufacturing; and public and media relation. This programme is set for students to familiarize themselves in the increasingly competitive practical and intellectual demand in the industry.

“Leading to a degree from Limkokwing campuses in Malaysia/London”

Entry Requirements

10+2 pass

Career Opportunities

  • Fashion Designer
  • Fashion Buyer
  • Retailer
  • Merchandiser
  • Fashion PR
  • Fashion Photographer
  • Fashion Journalist and Editor
  • Fashion Forecaster
  • Fashion Illustrator
  • Textile Designer
  • Fashion Marketer and Advertiser
  • Fashion Academician
  • Visual Merchandiser
  • Fashion Merchandiser
  • Brand Manager


  • Most Sought after courses after 12th in India & internationally
  • Better prospectus both in terms of salary and growth. Fashion design jobs is enormous and extends beyond India’s markets to international markets
  • Good remuneration in India & Abroad
  • Demand Supply- Mega Malls are mushrooming all over. The Retail sector is witnessing a virtual explosion, TATA, Amabanis, Birla, Wadia, have forayed into this sector The fashion market will require thousands of trained professionals in the fields of design, management, communication and retailing.
  • Multiple job options from fashion designer for label to entrepreneurship
  • Fashion has moved from walls of the fashion houses to dressing for every occasion; including appropriate everyday wear for office to elegant trousseau
  • Most of great Fashion Designers in India and abroad are first generation Fashion Designers – Designers are made!
  • As much there is a requirement of fashion trend , there is need for proper display of the same
  • A fashion is in or out is defined by the retailers/ exhibitors on how they want to influence the masses “what you see is what you buy” is popular concept ruling the retail market.
  • Fashion houses have grown in as big business different from regular retail business It requires expertise in the sector to handle the same as per the ever changing demand of the industry
  • Indians have not only impressed the world with their power, style and sensibility, but the country has a great understanding of the business dynamics of this colossal international industry
  • Of total 396 USD billion Retail Market, Fashion is next after food with over 40 billion USD market; there is no expert training in managing the fashion retailing