About Swarnabhoomi SEZ- The Land Of New Thinking

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MARG Swarnabhoomi, christened as the “Land of New Thinking”, is the campus of education, research, innovation, industry and living. Located on scenic East Coast Road (ECR), mid-way between Chennai and Puducherry, it has proximity to the Auto & Electronic industrial belts of the nation. This strategic ECR stretch is “the growth corridor” of the future and being close to Chennai, has access to world class academia. It is also well connected via road, rail & airport and unlike other industrial clusters, it has all the facilities to foster business. Away from common din of the cities, located at scenic backwaters of ECR, the city is planned in such a way that it harmonizes with nature and offers scenic tranquility and peacefulness to uplift human mind and soul.

Leading a trend:

With the growth in Indian population from 1.21 bn to 1.47 bn in 2030 and a current literacy rate of 74%, rejuvenation of existing small urban centres into bustling industrial hubs is a must. Trends show that urban population will grow by 240 mn in the next two decades. On this basis, McKinsey Global Institute Report (Ministry of Agriculture) states that we can easily build 350 cities of 100 sq km without touching the forest area and water bodies through proper planning. These new cities will be essential to tackle urbanization issues like hygiene, pollution and traffic snarls. MARG Swarnabhoomi is only leading this trend and is well on its way to be an innovative ‘people & resource efficient city’ that is attracting global talent.

Smartly Innovative & Efficient:

MARG Swarnabhoomi follows the mantra of “Innovation and Efficiency”. Today we have smart telecom systems, smart cars and smart healthcare. Then why not a city that boasts of an smart ecosystem and a smart regional hub?

The city has a uniquely SMART ECOSYSTEM:

  • It is sustainable & inclusive
  • It is a water and fuel efficient city
  • It is a energy and people efficient city
  • It is supported by an upcoming residential inventory of 14,000 homes
  • It has research , innovation, industry and education centres to energize life
  • It is backed by 24×7 security & technologically advanced medium for water treatment and recycling
  • It is a green city surround by an ecologically pristine environment
  • It is Indian Green Building Council’s (IGBC) pilot project for “Platinum Rated City”

Eco-friendly and energy efficient technologies:

At MARG Swarnabhoomi, eco-friendly and energy efficient technologies have been adopted to ensure sustainability. It will have:

  • A pedestrian friendly street design
  • A 10-minute walk to work and most of the basic amenities along the way
  • Interconnected street grid network to disperse traffic and ease walking
  • Mix of shops, offices, industries apartments & homes, ensuring diversity of people
  • Range of housing types (sizes and prices) to cater to all segments

Cutting edge research, academia and industrial set up:

The city will house an R&D hub and an innovation led futuristic Science Park supported by an educational, commercial and residential framework and brings together educational institutions, manufacturing & research companies, IT services firms, housing and healthcare facilities, all under one roof. It has already roped in several companies including the likes of Grundfos India, Polyhose, Van Spall Associates, Virgo, Kwikpatch and Sumeet Machines in the engineering category. Strand Bioprocesses, Biophenolika Polymers Ltd and Micro Therapeutics Research labs have been tied up in the Research & Innovation domain

MARG Swarnabhoomi has also partnered with Virginia Tech, the U.S. based university to setup a campus offering Advanced Master’s and Ph.D programs for approx 300 students in engineering auto & transportation systems.

MARG Navajyothi Vidyalaya based on CBSE syllabus and Swarnabhoomi Academy of Music (SAM) are already operational.

Exemplarr Worldwide launched in 1999, is a fast growing and diversified KPO and BPO solutions provider offering services in the domains of e-publishing, e-learning, legal services and architectural & engineering services has launched its state-of-the-art ‘Operations Facility and Finishing School’ at Amrita Research and Innovation Park in MARG Swarnabhoomi.

To know more, visit www.margswarnabhoomi.com

Education Services in Marg Swarnabhoomi


“We want that education by which character is formed, strength of mind is increased, the intellect is expanded, and by which one can stand on one’s own feet “- Swami Vivekananda
With its foray into the educational arena, MARG is set to address and overcome the gap in quality talent to meet the ever increasing global needs. MARG intends to fulfill its goal by creating an equitable society by empowering young individuals with the necessary skill sets to bridge the prevalent socio-economic divide.
Swarnabhoomi Academic Institutions (SAI):
MARG’s education initiatives are aimed at MARG SWARNABHOOMI emerging as an education cluster for a New Economy. These initiatives under a trust titled ‘Swarnabhoomi Academy of Institutions (SAI)’ will provide a platform for world class education with International faculty. At SAI, we believe that education plays a pivotal role in shaping young minds and creating knowledge based society that propels a nation’s fortunes while bringing about profound harmony.
The MARG Group offers unique set of advantages to ‘Swarnabhoomi Academic Institutions (SAI)’:
  • Extensive training opportunities at onsite projects of MARG consisting of a development of more than 60 million sq ft , 2 upcoming airports at Bijapur & Bellary and an upcoming port at Mugaiyur
  • On the job training at MARG’s facilities amongst the brightest minds in the industry
  • Help impart best practices through student exposure to international strategic partners of MARG
  • Scope to absorb meritorious students into the MARG Group which already boasts os a seasoned human capital of more than 1000
  • Breakthrough initiatives by MARG, like PURA (Provision of Urban Amenities in Rural Areas), will provide students with rich exposure to fast growing social issues like ‘community development’
  • Senior Managers from the MARG Group will share their domain expertise with the students. 30,000 man hours of visiting faculty time, across functional domains , has already been pledged by top professionals at MARG
The institutions under the SAI banner boast of enviable campuses & infrastructure, great learning environment & experienced faculties backed by professional governing bodies.
The following institutes are under the purview of SAI:
  • Swarnabhoomi Academy of Music (SAM)
  • MARG Institute of Design & Architecture Swarnabhoomi (MIDAS)
  • MARG Navajyothi Vidyalaya
  • Virginia Tech (India Campus)
Also, a ‘Centre of Excellence in Sustainable Studies’ is on the anvil.
SAM – Professional college for contemporary music
Swarnabhoomi Academy of Music (SAM) is India’s first professional college for contemporary jazz, rock and world music which is on a par with major music colleges around the world.
Located at the lush, nature rich and inspirational environment of MARG Swarnabhoomi, on the scenic ECR (after Kalpakkam), SAM has a 4 acre campus with a 29,000 sq.ft. facility with top of the line facilities and infrastructure on par with the best music schools in the world.
State-of-the-art Designed Learning Facilities: Top end gear, lecture halls, Ensemble rooms, Music labs, practice rooms, recital halls, library, media centre, private lessons, Performance labs, Ensembles, Ear training, Master class lectures and Open air performance centre.
All this combined with modern residential and recreation facilities integrating traditional Indian Gurukul learning system with the best of western education.
Swarnabhoomi Academy of Music has internationally renowned guitarist/composer PRASANNA as its President, along with other prominent faculty from around the globe.
SAM Faculty for fall 2011:
Piano & Keyboard Faculty : CARMEN STAAF & VICTOR GOULD
Indian Percussion Faculty : Dr. S. KARTHICK
For more details, visit www.sam.org.in
MARG Institute of Design & Architecture Swarnabhoomi (MIDAS) – addressing global need for high quality architects
MIDAS aims to provide excellence in architecture & design and focuses on nurturing, inspiring and equipping the students with the best of knowledge tools and training. The courses that are offered in MIDAS are 5 years Bachelor Degree Program in Architecture Studies (B. Arch – Architecture Studies) and 5 years Bachelor Degree Program in Interior Design Studies (B. Arch – Interior Design Studies). Both the programs are aimed at being residential. In addition to standard courses in architecture and design, specialised Continuous Professional Development (CPD) short term courses for working professional architects are also in the Anvil.
MIDAS is affiliated to Anna University of Technology, Chennai and approved by Council of Architecture, India. The counselling code for the Institution is 1130.
The graduates who complete the courses in MIDAS will have a compelling career as specialists with Interior Design and Architecture firms. . The program is structured to facilitate students foray into specialised areas such as Retail Design, Lighting Design, Exhibition Design, Event and Set Design and Ergonomics. Designed to bring in the prevailing trends across the world, MIDAS is one of the few Schools in India to offer alternative career options to architecture students through integrated study.
The curriculum and teaching methodology integrate international standards of delivery and assimilation. Best in class professors from across the world are an integral part of the faculty, enabling students to gain extensive knowledge on international architectural standards and global exposure.
MARG institute of Design and Architecture Swarnabhoomi (MIDAS) is administrated by a management team which comprises of eminent academicians and industry veterans. The management team is responsible for planning and monitoring of all academic and administrative activities of the institute. The Advisory Board of MIDAS includes an eminent board of erudite advisors from both India and abroad.
The school is headed by Prof. Jaffer AA Khan RIBA, FRSA, RAIA who brings in 25 years of practice, teaching and research experience to MIDAS.
Students of MIDAS have an opportunity to live and learn in the inspiring environment of MARG Swarnabhoomi – a 22.9 Million Sq ft Smart eco – system located at an inspiring campus environment with an area spread over 7 acres. Facilities provided to the students are Internship in India and abroad, Futuristic studio, 24/7 computer access, 1000 acre campus environment, World class Library, High end residential accommodation facilities, swimming pool and play ground, etc.
For more details, visit www.midas.ac.in
MARG Navajyothi Vidyalaya – A school focused on holistic education
Based on the CBSE pattern, this school currently offers affordable education to first generation students around the neighbourhood of MARG Swarnabhoomi.Driven by the vision to play a key role in ushering regional growth around places where it has a presence, the MARG Group plans to open at least 10 schools under the flagship of “MARG Navajyothi” around various parts of India to provide quality education to over 5000 deserving students.
MARG Navajyothi Vidyalaya has the requisite infrastructure to take care of both the academic and extra-curricular activities. The school has a G+2 building with an area of 20,000 square feet. All the classrooms are well ventilated. Children are provided with a theme based learning environment. The school is well equipped with all educational aids to foster overall development of the child. Computer lab and a ‘Smart Class’ facility enable the children to be in touch with the latest. The school has ample lush green spaces, a garden and playground with sports facilities.
The school is headed by an educationist with more than 30 years of experience in school education. A team of trained teachers experienced in handling CBSE syllabus are taking care of the overall development needs of the children.
Virginia Tech (India Campus) – Collaborative research, education and outreach
US based Virginia Tech is establishing a University campus at MARG Swarnabhoomi. The University campus is designed on the similar lines as Virginia Tech, USA with the objective to deliver programs in India to foster graduate education as well as scientific and technological engagement through a model of collaborative research, education and outreach that will address current and future global issues and opportunities. Virginia Tech proposes to award Master’s and Doctoral degrees. Due diligence towards preparation for a formal launch is underway.
MARG Swarnabhoomi – the fast emerging education cluster for a new economy:
Education initiatives of SAI are based at the Land of New Thinking, MARG Swarnabhoomi- a city of sustainable innovation built on close networking of academia-research-industry nestled in the nurturing and energizing environment of education, research, innovation and industry. It is a serene place where life pulsates, ideas are conceived and imagination takes flight – a complete learning and living experience. For more details, visit www.margswarnabhoomi.com

Marg Swarnabhoomi – SEZ BENEFITS

Enjoy the host of benefits of setting up an operation in an SEZ.


  • Duty-free import/domestic procurement of goods for development, operation, and maintenance of units
  • External commercial borrowing by SEZ units up to US$ 500 million in a year, without any maturity restriction, through recognized banking channels
  • Exemption from central sales tax and service tax
  • Single window clearance for central and state-level approvals
  • Exemption from state sales tax and other levies


Visit :www.margswarnabhoomi.com

to download the Brochure

Marg Swarnabhoomi – GREEN BUILDING

MARG Swarnabhoomi is Indian Green Building Council’s pilot project for platinum-rated city in India.indian green building council

The well-planned city conforms to environment-friendly green building norms on the different parameters—land use planning, site selection, transportation planning, infrastructure management, and innovation in design and technology.

Translated, this means improved efficiency, reduced operating costs, a tangible increase in productivity, and better employee health. In a larger sense, it can significantly reduce employee turnover and support healthy life for the habitants with consideration for the future generation. Partners and investors benefit from a higher degree of business accountability and corporate–social goodwill.

It is a world filled with fresh air, sound health, and peace that comes with environs so eco-friendly, as great importance has been laid on long-term value with rain water harvesting, solid waste management, and other new-age recycling technology.

Marg Swarnabhoomi – STRATEGIC LOCATION



MARG Swarnabhoomi is strategically situated on the pristine East Costal Road stretch, a 60-minute drive from south Chennai. Surrounded by the sprawling backwaters of Cheyyur and Sea, this habitat offers a truly panoramic view.


It is located on the new growth corridor to the south of Chennai and is at a vantage position by being just a 50-minute drive from Siruseri–OMR IT corridor, 1.25-hour drive from Chennai’s Central Business District, 1.5-hour drive from Sriperambudur electronic hub, and 1.25-hour drive from Oragadam automotive hub.

The site is well connected. It is a 1.5-hour drive from Chennai International Airport, 2.5-hour drive from the Karaikal Port, and 30-minute drive to the nearest railway station, connected to NH 45 and SH 49, next to ECR (proposed 6 lanes).


Chennai, the southern metro city of India, contributes 39% to the state GDP, which is estimated to grow to $100 billion by 2020.


Chennai, also known as Detroit of the east, is a happening industrial destination with automotive and electronic industries as standouts. The city is the base of 30% of the automotive sector of the country and 40% of the auto components.


With reputed institutions such as IIT Madras, Anna University, SRM University, Sri Ramachandra Medical College, SSN College of Engineering, University of Madras, Council of Scientific and Industrial Research, etc., Chennai is the most preferred education destination in India.

The average literacy rate in the city is 80.14%, much higher than the national average of 64.5%.

Tamil Nadu has the largest number of engineering colleges in the country, with over 1, 50,000 engineers graduating every year.

Marg Swarnabhoomi Master Plan

MARG Swarnabhoomi is a 1,000 acre development with 612 acres for multiservices and engineering SEZs. Multiservices SEZ consists of an IT park, IT training centers, a knowledge hub, and a science park. Engineering SEZ caters to auto components, power equipment, medical equipments, electronic components, and marine industries.

The social infrastructure, which is spread across 172 acres, is earmarked for residential communities and other developments like malls, multiplex, hospitals, a world-class golf course, sports facilities, and recreational centers.


about composition 


MARG Swarnabhoomi has been planned by HOK, USA, one of the finest design/architect firms and master planners in the world.

Marg Swarnabhoomi – UNIQUE ECOSYSTEM

MARG Swarnabhoomi has been conceived and designed as a city that creates sustainable innovation. The aim is to create serial innovations through close networking of academia–research–industry. More specifically, the clustering establishes network and creates opportunities for both companies and individuals through project planning, joint research, and exchange of ideas. The ecosystem stimulates interaction between the technological “seeds” of core research institutions and the practical needs of the business world based on close collaboration.

The four key constituents of the unique ecosystem at MARG Swarnabhoomi are education, research, innovation, and industry, with each one of these acting as a feeder to the next and creating a ripple effect on building up a sustainable economic growth for regional development. Education is the fundamental building block of MARG Swarnabhoomi. For this purpose, infrastructure and association are being created to cater right from elementary to higher education. And the educational institutes collaborating from India and abroad will empower MARG Swarnabhoomi as the intellectual capital with thriving high-quality human resource. The second unique aspect of MARG Swarnabhoomi’s ecosystem that gives it a competitive edge in innovation is the presence of state-of-the-art research infrastructure. It offers a conducive environment in a picturesque setting, ideal for research-and-technology-driven institutes and companies.

A world-class infrastructure at MARG Swarnabhoomi enables cutting-edge research with excellent support structures like access to a range of services in technology transfer, management, marketing and financial services, wet laboratories, intellectual property cell (IPR), human resources development center, multidisciplinary research. All these support services are made possible through prudent planning and right collaboration.






The state-of-the-art infrastructure in a conducive environment for cutting-edge research with the appropriate critical mass will foster innovation, the third unique aspect of MARG Swarnabhoomi. The innovation is the focal point in the development of MARG Swarnabhoomi, where inventive minds congregate and groundbreaking ideas are born.

The innovations spawned from MARG Swarnabhoomi will play a clear societal and economic role by generating discoveries and opportunities for new industrial applications.

The fourth unique aspect of MARG Swarnabhoomi is the presence of workspace infrastructure for the diversified industries in the ecosystem. The industries can benefit immensely from the innovation done in collaboration with the research organizations. Some of the advantages are early access to cutting-edge research and technology, outsource R&D requirements, and minimize time-to-market. And at the same time the research companies can benefit from addressing challenges and setting benchmarks in providing solutions to the industry.

MARG Swarnabhoomi with its four unique aspects model is poised to make it a sustainable development and create new economic activity in the region.